Jobatar Blog

Want to attract the best Talent? Focus on your employer branding!

By Jobatar on 03-Oct-2016 14:38:41


Today there are many employers who still see their recruitment efforts and their company branding as completely separate things – the former an HR function and the latter a job for marketing people to think about. The reality, of course, is that the two are much more closely interlinked than some people realise … and those businesses which are able to embrace the more holistic concept of “employer branding” are likely to see benefits in both their consumer image and in their recruitment efforts.

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Does Your Company Branding Really Matter in Recruiting?

By Jobatar on 04-Jan-2016 11:30:00

The candidate skills shortage is dramatically changing the recruitment industry landscape, according to ManpowerGroup’s Annual Talent Shortage Survey 2015, around 38% of global employers are struggling to find the right candidates to fill the positions and only 1 in 10 are putting in place recruitment strategies to utilise untapped talent pools.

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