Jobatar Blog

Does Your Company Branding Really Matter in Recruiting?

By Jobatar on 04-Jan-2016 11:30:00

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The candidate skills shortage is dramatically changing the recruitment industry landscape, according to ManpowerGroup’s Annual Talent Shortage Survey 2015, around 38% of global employers are struggling to find the right candidates to fill the positions and only 1 in 10 are putting in place recruitment strategies to utilise untapped talent pools.

The way companies market themselves to job-seekers is becoming increasingly important, the days when top candidates lined up to apply for a position are long gone; companies need to put recruitment strategies in place to earn the best candidates’ attention. Job applicants are turning to social media, internet searches and websites, to get an insight about the company culture, how happy their employees are and so on. Companies need to tell their story, spread the employer brand message and communicate with their audience.

Mobile platform begins to dominate every aspect of recruiting, companies are using a different array of tools and methods to advertise vacancies, communicate with prospects/candidates, boost the employer brand and screen candidates.

Video is dominating the recruitment message; online video now accounts for more than 50% of all mobile traffic and companies are taking advantage of this growth using video as a tool for job posting, showcasing company culture and video screening / interviewing.

Video can be a great way to boost your employer brand and attract the right candidates; interested job seekers are keen to find out more about the company culture so why not showcase your company as a great and innovative place to work?

One of the best ways to use online video for recruiting is to use ThinkstockPhotos-172588308.jpgit as tool to enhance your overall recruitment process. Video interviewing provides a positive candidate experience and transform candidates into brand ambassadors, letting you connect with them in a more meaningful way by sharing your company culture and value. It also speeds up the hiring process providing the flexibility that candidates highly value.

IIs employer branding important then? The answer is, definitely! Get your brand message out, keep the conversation going through social media and the company website, engage with job-seekers and provide a fun, fresh and smooth candidate experience throughout the recruitment process.

The war for talent is not over; candidate experience is a key factor in any talent acquisition strategy and employers should be focussing on integrating new technology and best practices into their recruitment processes, to give their overall talent acquisition strategy a competitive edge and deliver the best candidates experience possible.

Topics: recruiting, employer branding, video screening, recruitment