Jobatar Blog

Want to attract the best Talent? Focus on your employer branding!

By Jobatar on 03-Oct-2016 14:38:41


Today there are many employers who still see their recruitment efforts and their company branding as completely separate things – the former an HR function and the latter a job for marketing people to think about. The reality, of course, is that the two are much more closely interlinked than some people realise … and those businesses which are able to embrace the more holistic concept of “employer branding” are likely to see benefits in both their consumer image and in their recruitment efforts.

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